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第六章 非營利組織的行銷管理 - 義守大學公共政策與管理學系 本章將先藉由說明行銷對於非營利組織的重要性，以及目前行銷在非營利組織研究的 情況，進而介紹傳統行銷理論中的行銷本質與行銷組合，說明營利性組織與非營利 ...
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