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非營利組織事業經營 行銷非營利組織、政黨之使命,可爭取認同、獲得捐款. 理念. 實例. 產品. 非營利組織 的經營理念. NPO既然是 ...
第八章非營利組織的行銷管理 1. 第八章. 非營利組織的行銷管理. 97-上、下. 2. 第一節 非營利組織需要行銷之理由. 一、實現使命。 二、確認 ...
第九章 非營利組織的社會事業化 非營利組織在面對外部資源匱乏和環境變遷衝擊之際,如何本著組織宗旨目標在社會現實 ... 如同人力資源管理、行銷管理與績效管理等概念是源自於企業部門的經營管理理論,非營利組織社會 ...
非營利組織的行銷管理1101.ppt - 中縣教網部落格 初期行銷觀念被非營利組織所排拒,直到一九六九年才開始非營利組織所接受並加以運用。這之間的轉變乃 ...
參.宗教型非營利組織的運作模式 引自梁斐文《宗教型非營利組織行銷策略研究—以慈濟功德會為例》. 參.宗教型非 營利組織的運作模式. 2.
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