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顧客感動和市場區隔化:在生活型態集群上應用顧客滿意三因子理論 Customer delight and market segmentation: An application ...

顧客感動和市場區隔化:在生活型態集群上應用顧客滿意三因子理論 Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups 出處:Tourism Management 29 (2008) 116–126

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